Tips To Increase The Rate At Which You Click If you wish to make sure that your advertisements or web pages are always top-of-mind, then you must ensure that you are able to achieve a high click through rate on your site. A high CTR simply means that more than 50% of those who click-through on your site or advertisement, do so without leaving a web page. Let''s say, for instance, your advertising costs are $100 per visit and you only get ten clicks per day. That means, at a conservative estimate it is possible to generate $1000 in sales every day, or around five hundred impressions every hour.
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The CTR can be calculated in several methods, but the most frequently used is the amount of clicks, number of impressions and potential customers. For instance, if you receive ten clicks every day, you could anticipate five hundred views per day or about twenty-five views per hour. A low quality score on these items indicates that not many people are coming to your website via those clicks. This means that your advertisements or emails are not performing their job well of educating potential buyers about your products or services. Consider lowering the quality score so that you get better results from your ads. It is sensible to reduce the CTR in all situations but in particular in campaigns where you''re trying to sell your products or service directly to potential customers.
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The conversion rate on your website''s landing page''s conversion rate is an important aspect to take into account in your click through rate calculation. The landing pages are often the first page a user is presented with when they conduct the internet search. If you are trying to sell goods or services and you only get one percent of your prospective customers to visit your landing page this means that just one percent of your prospective customers have already made a purchase. That is a pretty bad conversion rate! Thus, lowering your CTR typically makes your advertising costs decrease substantially.