Essential Specifics About Instagram Marketing
Instagram Marketing: A Preface
When Instagram first popped on top of the scene back in 2010, it was services or products other social platform: filled with selfies, pets, and pictures of food.
Fast-forward to 2022 and Instagram’s transformation coming from a simple photo sharing app with a full-on marketing channel is nearly complete.
Just look at many of the platform’s newest features! In the last year alone, Instagram has released lots of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to bring customers from Instagram Stories, as well as the new standalone video platform, IGTV.
Regardless of whether you are employed in ecommerce, education, or media and publishing, it pays to construct a name on Instagram. But if you genuinely wish to succeed, you must know the working platform (and your audience) in and out, including what type of content resonates most, building an Instagram Stories strategy, and ways to track your metrics and KPIs.
Why Instagram Marketing is the vital thing to Ecommerce Success
We all know how great Instagram is for sharing photos and videos with our friends and family, but it’s also an unbelievable channel for ecommerce marketing. So why?
Well, an understandable reason is Instagram’s format. Due to this visual nature, Instagram holds massive opportunities for ecommerce businesses seeking to showcase their items. Whether through regular photos, videos, or Instagram Stories, countless businesses discovered that creating a visual presence on Instagram can hugely compliment their ecommerce marketing.
There’s the indisputable fact that Instagram users will be more engaged than the average social networking user. And even though trends do seem to show that Instagram engagement is dropping, the working platform is still producing higher engagement rates for businesses in comparison to both Twitter and Facebook.
But Instagram users tend to be than merely engaged - they’re also commonly internet buyers. Based on legally to have, 72% of Instagram users report buying decision after looking at something on Instagram, most abundant in popular categories being clothing, makeup, shoes, and jewelry.
This shopping mindset makes Instagram users the right audience because they’re high-intent and quick to change.
One other reason Instagram is indeed perfect for ecommerce is due to the woking platform itself. Instagram has now introduced a lot of new business-facing tools - and there’s definitely more ahead! Whether through links in Instagram Stories or shoppable Instagram posts, in time many of our shopping on the web experiences will start (and end) on Instagram.
This said, it will be an error to consider that just as you don’t sell ecommerce products your company doesn’t belong on Instagram! Beyond its capability to move products, Instagram can also be a terrific place for businesses to create brand awareness and connect with new audiences (and potential prospects).
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