Mojang Bans Brands From Constructing Minecraft Promo Maps And Mods
Mojang's putting its blocky foot down relating to manufacturers and Minecraft. In i'm bonnie and you are to the neighborhood on its site, Owen Hill, the corporate's director of inventive communications, laid out new tips specifically directed at companies, ad businesses and every other non-gamer entities seeking to capitalize on Minecraft's large person community.
For an concept of just how vast that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Computer version had over a hundred million registered users. It's understandable that a pool of users that giant would show a tempting lure for manufacturers that wish to market their wholly unrelated wares to the group. But no extra -- according to the brand new constructing promotion tips, it's now not permissible to construct servers or maps to "promote unrelated products in playable type." So what does that translate to? Well, you'll be able to say goodbye to awkward promotions like the giant, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to promote its movie of the identical identify. All that said, if you are a mega fan and also you do these kinds of things on your own time and dime, properly, that is simply high quality by Mojang.