At a time when technology is constantly driving marketing, most marketing leaders realize that one of their most critical tasks is to evaluate, purchase and execute the right marketing innovations and then develop strategies around them. And that is particularly true when it comes to scaling up with affiliate marketing software like Scaleo.
Suppose affiliate marketing is to produce truly outstanding results on a regular basis. In that case, it should be viewed like every other high-value consumer acquisition channel—invest in process and technology—and integrate it into the overall marketing plan.
The problem with choosing the "perfect" affiliate marketing solution is that it is easier said than done. With hundreds of marketing platforms and thousands of innovations to choose from, it is becoming increasingly difficult to determine where to allocate your time and budget.
We''ve heard from many marketing directors about how much time and money are spent reviewing suppliers, only to find out that they can''t meet the criteria. Worse still, we''ve had affiliate program managers reach out to us because they''re trapped in a deal that exhausts the team''s time and resources without adding any market value.
Fresh from a disappointing experience with an affiliate marketing software provider, this reputable Consumer Home Goods & Services business needed the security of real, end-to-end program support.
More precisely, the organization was searching for a trackable way to automate manual processes and scale its existing program results, which provided thousands of referrals and directly generated new revenue.
Initially, the company was signed with a lower-cost provider. The team soon discovered that they could not incorporate the product with Salesforce and its current commission system as easily as they had hoped.
Starting an affiliate network - don''t miss the entire full guide:
Part 1: Where to Find Affiliates?
Part 2: Where to Find Good Offers
Part 3: Affiliate Network Technical Basics
Part 4: How To Pay Affiliates?
Part 5: Where to Promote Your Affiliate Marketing Program?
Part 6: Where to Get Quality Traffic?
Part 7: Performance Marketing Software – What You Need To Know
Part 8: Why you need a White Label Affiliate Marketing Software
This left them with two options: keep their method in place and try again with another platform that was a better match-or-a piecemeal solution that could possibly work with this existing vendor.
We are very grateful that the company''s smart marketing team has contacted us to advise on how best to use technology to meet their unique needs, and we have been able to deliver.
Within five days of Scaleo''s implementation, the company''s software was fully operational, and the company had the versatility it required to tailor it to the specific sales cycle and process.
Affiliate Marketing Software: What to Look for in a Vendor
It''s critical to know what to look for when exploring the marketing software provider landscape. To prevent the pitfalls of getting started with the wrong affiliate marketing program, here are the six "must-haves" when it comes to finding the best fit for your needs:
- Custom Registration
The freedom to own, brand, and customize the recruitment and registration experience of the affiliates you want and need while keeping your brand authentic. Control who is given entry, when, and what aspects of your software.
- Affiliate Dashboard and Shared Links
This functionality is extremely critical in order to provide the affiliates proactively with the assets, knowledge, and reporting they need to maximize interaction. This would also remove ongoing demands and streamline procedures.
- Detection of Enterprise Security & Fraud
You can never be too careful in today''s cyber world. The platform you invest in should be able to have full control of the terms and conditions when flagging any suspicious behavior and even banning affiliates. Your provider should be well versed in rules and regulations, particularly for foreign brands that require compliance with GDPR.
- Automated cash payments
The ability to make real-time, or planned, automatic cash payments to your affiliates is something that your partners would appreciate-no more manual checks, excel reports, or logging in various accounts or systems.
- Tiered Rewards
Will you like to pay differently on the basis of the number of transactions, income rates, or individual purchases? That shouldn''t be a problem if your affiliate tracking solution can structure different compensation models based on the type of affiliate, sales created, or special promotions.
- Multiple Campaign
In order to scale, you would need the flexibility to customize unique services, commissions, or revenue shares for each affiliate campaign or affiliate section, while ensuring that lead, sale, and commission continue to be monitored.
Brands that recognize the value of automating and scaling the best affiliate marketing tools are the ones that get the best results. Suppose you have established authentic relationships with members of your program that are aligned with business objectives. In that case, you have the opportunity to expand your business with the right affiliates for your brand.
Learn how to set up an affiliate program capable of driving high levels of eligible leads, new clients, and sales in our newest eBook, "The Definitive Guide to Affiliate Marketing."
