Memo on how to raise and retain the most control for seed stage companies.

Ok - you are raising a seed round. How do you ensure that you retain as much control as possible without getting the wool pulled over your eyes by investors?

Well, the first thing to realize is that investors do this every day. There is an informational asymmetry that they will use to their advantage. You will need to have your wits about you.

The second thing to realize is that this is a very special time in the company's history. Changes you will want to make later to the cap table will probably be impossible to make. So don't mess it up! However, with a little advice, you will be fine.

Here's what we managed to pull off, and what I recommend you do.

And that is how you will control your destiny!